It may not seem like there are data breaches lurking everywhere. But today with the use of so much technology your personal data is always in danger of being stolen and misused. It may not seem like it’s worth much while you are browsing your favorite websites, storing cloud content and posting the latest updates to social network sites. However, there is a lot of data being generated and it can say a lot more about you than you probably realize. There have been many battles over how third parties can access or use personal data. There are threats everywhere but these are 4 of the most prevalent areas:

  • Cookies
  • Cloud Storage
  • Location Data
  • Cybersecurity Issues

Privacy and the Use of Cookies

Cookies are used to track user’s browsing habits as well as their personal data. Over the last few years the use of cookies has expanded largely. If you log onto a site you are likely to get around 50 cookies from a variety of third parties like data brokers, trackers and ad servers. Marketers claim they only use user data for marketing but there is a lot of information gleaned from a single cookie and many personal habits inferred.

Cloud Data Storage

Users can store a large amount of data in the cloud but it is not as protected as many think it is. Actually, your information is safer in a desk drawer than it is stored in the cloud. Current laws treat any data stored on a server for more than 180 days as if it is abandoned. This means that all sorts of data stored on servers is fair game.

Location Data Storage

Location data makes it very hard to travel without everyone knowing where you are at any time. The cell phone is likely the technology that is giving away your location information. No matter where you go it is tracking and recording your geolocation. It is possible for advertisers to send you ads based on your location which can be a violation of your privacy.

Issues of Cybersecurity

Even though you know you are not a hacker your online activities can still be scrutinized by the government for signs of cybercrimes. The government has made cybersecurity a very high priority which covers three basic areas of internet traffic: finances, utilities, and transportation. These can cover a very broad path of consumer online activity and put your privacy at risk.